Instructor: Rich Sands
NO CE
4 Hours towards GRI Designation
• Develop a Unique Selling Proposition, elevator speech, and brand for use in personal promotion.
• Utilize promotional materials and communication channels that are consistent with a personal brand, the target market, and an overall promotional plan.
• Determine a target market for personal promotional efforts.
• Use individualized marketing components as basis for the development of an overall personal promotional plan.
• Apply the REALTOR® Code of Ethics to marketing efforts.
• Prepare a pre-listing and listing presentation.
• Demonstrate communication models that gain appointments, listings, and answer listing objections.
• Manage the complete listing process.
• Use proven, successful approaches with FSBO’s and expireds
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